Top 10 Best Baby Onesie Brands Moms Love in 2025

When it comes to dressing your little one, comfort and practicality are key—but that doesn’t mean you have to compromise on style or safety. Whether you’re a new mom building your baby’s wardrobe or a seasoned parent looking to refresh your stash, choosing the right baby onesie makes all the difference.

In this guide, we’ve rounded up 10 of the best baby onesie brands trusted by moms for their softness, durability, and baby-safe fabrics.

1. Gerber Childrenswear

Gerber practically invented the term “onesie,” and their designs remain a go-to. Affordable, soft, and available in bulk, they’re ideal for daily wear and layering.

  • Iconic, affordable baby onesies
  • Lightweight and breathable cotton
  • Excellent for layering
  • Easy-to-snap bottom closures
  • Bulk packs for daily use

2. Laughing Giraffe

Looking for irresistibly soft, ultra-comfy onesies with a versatile style? The Laughing Giraffe has been delivering high-quality baby apparel since 2000, offering CPSIA-certified blank baby bodysuits and rompers perfect for everyday wear, even with custom embroidery or printing

  • Trusted by millions of parents and decorators
  • CPSIA-Certified
  • Bodysuits available in 100% Cotton, 100% Polyester & Cotton-Polyester blend
  • Affordable baby bodysuits
  • Large range of baby bodysuits

3. Carter’s

A household name in baby apparel, Carter’s offers high-quality cotton onesies that are gentle on sensitive skin. Their envelope shoulders and strong snaps make diaper changes easier—something every parent appreciates.

  • Soft 100% cotton fabric ideal for daily wear
  • Tagless labels to reduce irritation
  • Envelope shoulders for easy dressing
  • Trusted by millions of parents
  • Affordable multi-packs available

4. Kyte Baby

Made from bamboo rayon, Kyte Baby onesies are unbelievably soft and naturally breathable. They’re perfect for babies with eczema or sensitive skin.

  • Made from bamboo rayon: ultra-soft and breathable
  • Great for eczema-prone or sensitive skin
  • Naturally hypoallergenic and stretchy
  • Modern color palette and stylish fit
  • Fold-over mittens for newborn sizes

5. Honest Baby Clothing

Moms who value organic baby clothing love Honest Baby. Their GOTS-certified cotton onesies are eco-friendly and come in adorable prints and solid colors.

  • GOTS-certified organic cotton
  • Eco-friendly and hypoallergenic materials
  • Adorable prints and soft neutrals
  • Great for babies with sensitive skin
  • Available in convenient 5–10 packs

6. Primary

If you’re into minimalist style and bold colors, Primary offers simple, gender-neutral baby onesies made from OEKO-TEX certified cotton.

  • Gender-neutral designs in bold colors
  • OEKO-TEX certified fabrics (non-toxic)
  • Great for mixing and matching
  • No logos or slogans—just clean style
  • Perfect for minimalists

7. Finn + Emma

These whimsical onesies are made from organic cotton and non-toxic dyes—perfect for eco-conscious moms who love unique prints.

  • Made with organic cotton and eco-safe dyes
  • Whimsical prints and hand-illustrated designs
  • Fair trade certified production
  • Snaps made from coconut inserts
  • Fashion-forward + sustainable

8. H&M Baby

Fashion meets function with H&M’s baby bodysuits. They offer cute designs and seasonal multipacks at wallet-friendly prices.

  • Stylish options with trendy prints
  • Wide size range: newborn to toddler
  • Budget-friendly prices
  • Multipacks for convenience
  • Soft jersey cotton blends

9. Bowy Made

A premium choice for special occasions, Bowy Made offers ribbed zip onesies with fold-over feet and luxe fabric textures.

  • Luxe ribbed fabric and sleek design
  • Two-way zipper for quick diaper changes
  • Fold-over feet and mittens
  • Premium quality for gifting or photos
  • Elevated neutral color palette

10. Woolino

For colder months or better sleep, Woolino’s merino wool onesies regulate body temperature and wick moisture naturally—great for sleepwear.

  • Made with premium merino wool
  • Naturally regulates temperature—great for sleep
  • Moisture-wicking and breathable
  • Ideal for cooler climates
  • Excellent longevity and quality

What to Look for in a Quality Onesie

Whether you’re shopping for your first baby or your fifth, keep these expert tips in mind:

  • Material matters: Look for organic cotton or bamboo blends for extra softness.
  • Snaps vs. zippers: Snaps are traditional, but two-way zippers make night changes quicker.
  • Certifications: OEKO-TEX and GOTS labels ensure non-toxic, baby-safe fabrics.
  • Stretch and durability: Babies grow fast—onesies with a little stretch get more wear.

Choosing the best baby onesie doesn’t have to be overwhelming. Stick to trusted baby clothing brands, look for soft and breathable fabrics, and consider buying a mix of basics and special occasion outfits. Your little one will thank you, probably with a cozy nap and a happy coo.