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What is a monogram?

A monogram tells a story. It suggests who we are or want to be, puts forth our views on marriage, tradition, and individual identity not to mention
the wonderful things it does for linens, stationery and silverware.
A monogram consists of a person's initials — usually a variation on the first, middle, and last name—and much has been written about proper monogram etiquette.
To help you get started, we've provided traditional guidelines to monogramming along with a healthy serving of non-traditional ones, so you can make your own monogram tell a story about you.

One Upon a Time

The monogram was a royal signature or seal and currency, initials carved on coins to mark the reign of a Roman and Greek ruler. In the
Middle Ages, artisans - who know a good thing when they see it - began to use their monogram initials to personalize their work. In the Victorian era, monograms became a symbol of aristocracy.
Believing that monogram letters marked on their table linens, cutlery and other household goods was a sign of prestige, upper class families became veritable monogram generators. Soon every household boasted their own form of monogram styles: embroidered monogram letters for noblemen, simple personalized stamps for the lower class.


 
A Brand Apart


What started as a strictly practical way of identifying personal belongings, personalization has evolved into a great branding tool for one's personal identity. John Hancock's script on the Declaration of Independence was so stylish, his famous personalization has become synonymous with the word "signature." After eight years and numerous variations of his monogram letters, Rembrandt landed on his now instantly recognizable last name mark. Louis Vuitton's son Georges was the monogram creator of the now-famous "LV" logo, developed to prevent counterfeiting of the Parisian company's designer luggage. And two interlocking "C's" helped transform the legendary Coco Chanel into an international symbol of elegance and wealth.

 

Next-generation #Personalization

What do we mean by "next-generation personalization"? With personalized user names and hashtags on the rise, social media just might be monogram's soulmate. Indeed, the next wave of monogramming and personalization has begun to take shape. Now your Twitter handle (@the-laughing-giraffe) achieves the same effect - if not more - as your monogram initials. Just as a couple's monogram signifies their union in the physical world, a hashtag signifies it in the virtual one (consider a July 29, 2018 wedding hashtag as #mag722918). At the risk of becoming monogram generator extraordinaire, you can personalize gifts with memorable hashtags so family and friends can easily tweet or post pictures of shared special events.
 
Ideas of Monogramming onto The Laughing Giraffe ® Baby and Toddler Clothing Blanks

 
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